Frequently asked questions

We create, distribute and manage B2B offers. In practice that means three connected things: we work with advertisers to structure offers that a business audience will respond to, we manage a network of publishers who distribute those offers natively, and we handle the matching, compliance, tracking and reporting that sit between the two. We are a managed service, not a self-serve marketplace.

Functionally we combine elements of all three, which is why the label matters less than the operating model. We build and manage offers like an agency, we run publisher relationships like a network, and we handle attribution and payouts like a performance platform. What distinguishes us is that all three are managed by the same team against the same standards.

No. We work exclusively in business-to-business categories: B2B SaaS, FinTech, MarTech, Cybersecurity, Enterprise Software, Professional Services, HealthTech and Logistics. Consumer offer distribution is a genuinely different discipline, and staying out of it keeps our publisher inventory coherent.

We operate from 3089 Kellogg Creek Rd, Acworth, GA, 30102, USA. All agreements are with Clear Path Consulting LLC, which trades as Clear Path Advertising, and are governed by the laws of Georgia, United States.

No. We will build a forecast from the offer economics, share relevant benchmarks and design a test that produces a defensible answer quickly, but we do not guarantee lead volumes, revenue or return. Results depend on offer strength, creative, inventory quality, competitive pressure, seasonality and your own follow-up — several of which are outside our control. Any provider promising a guaranteed outcome in this channel is either restricting the definition of the outcome or overstating their influence over it.

You do, with our input, and it goes in writing before launch. It might be a verified business email on a gated asset, a demo request passing firmographic screening, a trial activation or a booked meeting. The point is that advertiser, publisher and our optimization all aim at the same target rather than three different proxies for it.

Yes. Reporting is at placement level and names the inventory. You can exclude any publisher, category or content type at any point, mid-flight, without pausing the campaign. Blind buying is not something we offer.

The first engagement is a scoped test — typically six to seven weeks from intake to close-out review — sized to produce enough signal on offer, creative and inventory to make a real decision. Budget depends entirely on the vertical, the payout economics and the volume needed for a statistically meaningful read; we will tell you what we think that number is during the fit assessment rather than quoting a headline minimum here.

The offer sheet defines what counts as a billable action and the grounds on which one can be disqualified — duplicate, fraudulent, test, out-of-territory or failing agreed firmographic criteria. Disputes are raised against specific records within the window set in your insertion order, reviewed against that definition, and the outcome is applied consistently on both the advertiser and publisher side.

Yes, and we encourage it. We will integrate with your tracking, validate it end to end with live test traffic before launch, and support reconciliation between our figures and yours. Discrepancies are normal in this channel; unexplained discrepancies are not, and we will work through them rather than assert our numbers.

No fixed threshold. A focused newsletter reaching a few thousand decision-makers in a single vertical is often worth more to a B2B advertiser than a large general-interest site. Audience composition and offer fit matter more than raw volume.

It varies per offer, and every offer sheet lists permitted and prohibited sources explicitly. Owned inventory — your site, your newsletter, your content — is almost always permitted. Paid media, social and email to third-party lists are permitted only where the offer says so. Running an offer on a source it does not permit breaches the partner agreement and typically voids the related payouts.

Payout model, currency, minimum threshold and payment schedule are set in your partner agreement before you run anything. Statements itemise accrued and adjusted actions, and every adjustment shows its reason against the specific record. If something looks wrong, you have a named contact rather than a ticket queue.

Always, prominently, and using the labelling specified in the offer guidelines. This is non-negotiable — it is a regulatory requirement, a platform policy requirement, and the thing that lets your audience keep trusting your recommendations. A placement that hides its nature harms you more than it harms anyone else.

Yes, to the extent the advertiser shares qualification data — and we push hard for them to. Reporting shows conversion and, where available, downstream qualification and reversal reasons by placement, so you can improve quality instead of guessing why a source went quiet.

Typically two to three weeks from first conversation to first matched offers. Most of that time goes on review and getting the fit and terms right, not on paperwork.

Data collected through an offer is defined in the offer sheet: what is collected, the basis for collecting it, who receives it, and what the audience is told at the point of capture. Our own website and business data practices are set out in our Privacy Policy. Advertisers and publishers remain independently responsible for their obligations as controllers of the data they hold.

Business-opportunity, earnings-claim and MLM offers; gambling; adult content; crypto trading; supplements; prescription pharmaceuticals; and anything relying on unsubstantiated claims or deceptive design. The full list and reasoning is on our Compliance & Brand Safety page.

Email contact@clearpath-advertising.com with the subject line “Compliance concern”, including the URL, a screenshot if you have one, the date you saw it and what concerned you. We acknowledge within two business days and suspend placements that appear to breach offer terms while we investigate.

We use automated tooling to assist with drafting, analysis and quality signal detection. Every offer decision, matching decision, compliance approval and piece of published creative is reviewed by a person before it goes live, and we do not present automated output as human research or synthetic testimonials as real ones.